The book offers a broad spectrum of practical knowledge on the subject along with trends and examples from the Indian viewpoint. Using a multi-disciplinary approach to public relations, this book brings together many ideas from marketing and advertising. Written by an author with over twenty years of experience in advertising, marketing and public relations. The coverage includes employee relations, media relations, shareholders-investors relations, government relations, community relations as well as ethics, law and technology.

Making PR Work offers:

• A ‘starting-from-scratch’ approach to the subject—building up concepts and then applying them in real life situations

• The rich and varied experience of a PR person who’s been through it all—one who has presented theory as it is applied in practice

• Case studies on PR at work in image building, industrial relations, crises management and marketing

• Chapter-end summaries enabling style of writing

A definite must for professionals, new entrants and students of PR looking for practical principles and perspectives